Vitalis - New Era fish food for aquariums.

World Feeds' (formerly New Era) vision is to become the world's leading supplier of fish diets to professional aquariums, breeders and the home aquarist based on levels of nutritional quality, that have never been achieved before.

Our extensive international expertise in conservation, breeding, nutrition, disease prevention and aquatic ecosystems gives us the deep understanding to create an unparalleled range of feeds for marine, tropical and cold water species.

World Feeds are International Trade Award Winners 2012. We are active members of the Pet Food Manufacturers Association and of O.A.T.A.